Who We Are

At The Price is Wright Insurance, we believe insurance should be simple, clear, and personal. Based in Fort Worth, Texas, our independent agency helps individuals and families navigate Medicare, Social Security, Life Insurance, ACA plans, and retirement solutions with confidence.

Founded by husband-and-wife team Travis and Gin Price, both licensed life and health insurance brokers, our mission is to educate, empower, and protect the people we serve. Guided by our core values of faith, family, education, and empowerment, we take time to understand your needs so we can recommend the right coverage for your health and financial future.

We’re more than an insurance agency — we’re your trusted partners in protecting what matters most.